Principal · Director · VP
You've built teams, owned systems at scale, and driven outcomes most engineers never touch. None of that reads correctly to a board, a hiring committee, or a recruiter evaluating a Principal or Director-level candidate.
48 Hours
Personal Review
From $2,500
Starting Investment
10–14 Days
Full Build
Executive hiring works differently. The committee isn't evaluating your individual contribution — they're evaluating your scope, your org-level impact, and whether your narrative reads at the level of the role.
Most leaders at your level have the wrong problem diagnosed. They update their resume, add more bullets, and wonder why the narrative isn't landing. The issue isn't the formatting — it's that the narrative communicates at the wrong altitude. A Director-level candidate needs to show org-level impact, not project-level delivery.
This engagement builds the full executive narrative from the ground up — for every context where you'll be evaluated: the recruiter screen, the committee debrief, the executive bio, and the compensation anchor.
From $2,500
Final investment confirmed on the alignment call.
The signals that get a Senior Engineer leveled up are not the same signals that get a Director hired. Executive-level committees evaluate scope, leadership narrative, and compensation coherence — not individual contribution. This engagement is built specifically for that evaluation — not adapted from a general resume service.
You'll be evaluated in at least four contexts: the recruiter screen, the hiring committee, the executive bio review, and the compensation negotiation. This engagement ensures all four communicate the same level. Most candidates at your level walk in with four inconsistent versions of their career.
This engagement is limited each month and accepted by application. Not because of artificial scarcity — because executive-level work requires a precise fit between your background, your target level, and the positioning approach. Every application is reviewed personally within 48 hours.
Verified engagements. No exceptions.
“I thought my resume was fine — I'd landed jobs before. Javid showed me I was positioning myself at the wrong level entirely. Microsoft offered me Principal on the first interview cycle.”
David L.
Principal Engineer
Senior → Principal at Microsoft · +62% total comp
“I was going into Director-level interviews underselling my scope by two levels. Javid helped me understand how my work actually read to a hiring panel — then we fixed it.”
Megan R.
Director of Engineering
Senior EM → Director at Salesforce · +51% total comp
“Three months, two FAANG offers. The salary increase alone paid for this engagement thirty times over. I wish I'd done it years earlier.”
Alex K.
Senior Staff Engineer
L5 → L7 at Google · +77% total comp
Application. Alignment. Build. Every engagement in that order.
Submit your background, target roles, compensation goals, and current positioning gaps. Applications are reviewed personally within 48 hours — you'll receive a direct response with next steps, or a respectful decline with context if the fit isn't right.
A 30-minute call to confirm scope, target level, and the specific positioning challenges we'll solve together. No work begins until the engagement is confirmed. This is the reason Executive outcomes are consistent — misaligned engagements don't start.
The full system is built over 10–14 business days: resume, LinkedIn, executive bio, leadership narrative, and compensation strategy — as a unified, coherent whole. Each asset is built to communicate your level at the right altitude, for the right audience.
Two revision rounds are included. Once the final version is delivered, you'll have clear guidance on how to deploy each asset — and how to position yourself directly to executive recruiters at your target companies.
Straight answers before you decide.
Executive-level positioning is not a standardized service. The scope depends on your background, target level, compensation goals, and the specific narrative gaps we're solving. A 30-minute alignment call before any work begins ensures the engagement is scoped correctly — and that the investment is matched to an achievable outcome. Engagements that skip that step consistently produce worse results.
Senior & Staff is built for engineers targeting L6/Staff — the core deliverables are resume, LinkedIn, and interview narrative. Executive is built for leaders at the Principal, Director, and VP level, where the evaluation criteria are fundamentally different. Executive committees evaluate scope, org-level impact, leadership narrative, and compensation coherence — not individual contribution. The Executive engagement adds an executive bio, leadership narrative, compensation anchoring strategy, and direct recruiter positioning guidance that the Senior engagement doesn't cover.
Yes — this is exactly the scenario this engagement is designed for. Most first-time Directors and aspiring VPs are strong leaders who have never had to position themselves at the executive level before. The gap between how they think about their impact and how a committee evaluates it is significant. The alignment call confirms whether the scope is right for your specific situation before any work begins.
The right question is: what is it costing you right now to be evaluated below your actual level? At Director and VP, a single offer correctly anchored to your scope can mean a difference of $150–300K in annual total compensation. The engagement investment is scoped individually on the alignment call. The ROI math at this level is not ambiguous.
Executive coaches focus on leadership development, communication, and organizational effectiveness. This engagement solves one specific problem: how your background reads to a hiring committee during an active search. Most executive coaches have never sat in a Director or VP debrief and have no direct knowledge of how those evaluations are conducted. This isn't coaching. It's positioning strategy built from insider knowledge of the hiring process.
Engagements are limited each month. Submit your application — I'll review it personally and be in touch.